We found ourselves in a small village off the main road in rural France - it was coming up to 13:00, and we were in danger of missing ‘menu du midi’. We knew it would be good, given the number of vans parked up outside. We were well fed for 16 Euro - with as much water, red wine, cider and lemonade as you wanted. I love France. That lunch in rural France perfectly framed something that I'd been thinking about for a while. After years of cycle touring of different types, I was